Meridian Centre

corporate collaboration -
City of St. Catharines

collaborators -
Corporate Communications,
Meridian Centre, Live Nation

my role -
Art Direction, Graphic Design

overview -
The Meridian Centre stands as a versatile venue, hosting a diverse array of entertainment events. The venue celebrated its grand opening with inaugural festivities. The very first event featured a concert headlined by the renowned St. Catharines-born artist, Dallas Green of City and Colour.

approach -
To promote the Meridian Centre's launch and circulate the announcement that City and Colour's performance marked the venue's inaugural concert,, a cohesive visual aesthetic was created. The look and feel was established by utilizing the same typefaces, images, colour palette, layout and an original letterstack design containing compelling facts about the Meridian Centre. This aesthetic was extended across all design collateral. For the specific concert event, a distinct look and feel were created while maintaining uniform elements such as typefaces and layouts. This approach aimed to generate buzz and recognition for the same venue within a specific audience context.

deliverables -
printed collateral, magazine and newspaper advertisements, ticket design, posters, newspaper layouts, email templates